Hi,
I'm Shah

SENIOR PRODUCT DESIGNER

Building financial products for 80M+ users, and AI experiences people trust.
Currently at JPMorganChase

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My Journey
Queens, New York

Why teams bring me in

Organizations I've impacted

Professional Experience

Senior Product Designer, Deposits 2.0

JPMorganChase · Full-time
May 2022 - Present · 4 yrs 1 mo
New York, NY · On-site

Modernizing the financial platform powering 80M+ deposit accounts.

7 highlights
  • Set design strategy for moving 80M+ deposit accounts off decades-old batch processing to a real-time cloud ledger, one of the largest platform migrations in the firm’s history.
  • Created a Three-Balance Model to end the funds confusion behind ~290K monthly calls, renaming “Present” to “Total balance”; 72% of research participants preferred it, and it cleared 10+ Risk & Compliance reviews.
  • Used AI coding agents to map 11+ decline scenarios across digital and servicing, turning weeks of stakeholder coordination into one prompt; verified findings with system owners and prototyped every scenario.
  • Resolved a balance mismatch in the platform migration; senior design leadership adopted my treatment as the program’s research baseline, and it cleared Legal and shipped to mobile, with 70%+ of testers not noticing the mismatch.
  • Cut ATM jams by 1,100 in a 3-month pilot and saved 4,400 downtime hours a month, leading the first ATM deposit redesign in 7 years with a “Before you deposit” step and foreign-objects warning across hardware types.
  • As sole designer, owned a shipped customer-facing feature end to end: 100+ screen states, 25+ defects caught before build, completion nearly 24% above the vendor benchmark, and handoff files other designers adopted as the template.
  • Set design direction for two product groups and 25+ core deposit journeys, unifying ATM, Digital and Branch teams under one omnichannel framework; proposed a domain-by-domain approach the team adopted, and was formally recognized for mentoring.

Product Designer, Legal Plans

MetLife · Full-time
Jun 2020 - May 2022 · 2 yrs
New York, NY · Remote

Turned legal services into self-service, delivering $2M+ in annual savings.

4 highlights
  • Delivered $2M in annual savings by redesigning the estate-planning “Online vs. Attorney” decision, using trust signals to move users to digital self-serve wills.
  • Boosted retention 20% by designing a secure dependent-account flow with SSN-free verification and legal-conflict guardrails, giving family members their own access.
  • As 1 of 2 designers at a newly acquired Series A startup, built the design system that modernized the legacy interface and moved service from phone to digital self-service.
  • De-risked the roadmap with a lean pilot that disproved a hybrid online/attorney service in weeks, not months, redirecting engineering to higher-ROI features.

Product Designer, Client Work

ByShah · Freelance
Jul 2019 - Jun 2020 · 1 yr
New York, NY · Remote

Client work across conversational AI, news media and accessibility.

5 highlights
  • Partnered with the WordPress dev team behind Schneps Media and amNY to envision their digital future across 50+ news services and about 1.3M monthly readers: an audio-first podcast hub with a persistent player and producer style guide, and a gentler ad-block gateway that used three dismissible messages in existing ad slots instead of a paywall, where ad-blockers threatened almost 30% of potential ad revenue.
  • Designed an iOS learning app for a stealth accessibility-training startup that turns a one-day seminar into one WCAG question a day, delivered as a clickable prototype in 3 months.
  • Partnered with Microsoft’s IDA product team to envision Aida in 2020, a conversational AI onboarding assistant for its Insights and Discovery Accelerator, built on Azure AI, years before LLM chat assistants went mainstream: natural-language questions, an honest “Is this a real person?” prompt and designed fallback states.
  • Carried those conversational AI trust patterns forward, and today I build them into my own process: AI coding agents, structured knowledge bases, the Figma MCP and AI-assisted prototyping compress weeks of discovery, then I verify findings with the people who own the systems, with my judgment on every output.
  • Applied that practice to byshah.com and Shah AI, its chat assistant, designing and shipping both with Cursor and Claude as tools.

Education

NYU Tandon School of Engineering

Bachelor of Science, Integrated Design
New York, NY

Areas of Expertise

28 skills in 3 groups
Product Design
End-to-end Product Design, 0-to-1 Product Design, Design Systems, Interaction Design, UI Design, UX Design, Mobile and Web Design, Information Architecture, UX Research, Data-informed Design, A/B Testing, Rapid Prototyping, Usability Testing, Accessibility (WCAG), Fintech
Strategy and Leadership
Product Strategy, Success Metrics, Systems Thinking, Service Design, Cross-functional Collaboration, Stakeholder Alignment, Mentorship
AI and Tools
AI-Assisted Prototyping, AI Coding Agents, Figma, Figma MCP, Claude, Cursor

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